Ad monetisation is an important part of the app creation process at a time when app stores are becoming ever more saturated and cutting through the noise is increasingly challenging. Indeed, the app monetisation market is predicted to be worth $102bn by 2020.
Now, cloud-based mobile app building software provider, Appy Pie, wants to help app developers cut through the noise. The company recently rolled out Appy Jump, a performance advertising network to let Appy Pie users monetise their apps through ads and boost downloads.
Appy Jump provides performance based mobile advertising
Jump is part of the Pie apps platform and offers campaign formats that have been create to increase traffic. Ads are based on location, platform and content of the developer’s app to offer users more targeted ads.
Abhinav Girdhar, CEO and Founder of Appy Pie, says:
“Appy Jump […] offers smart, risk-free solutions for user acquisition and mobile performance marketing. It’s completely customizable to fit the user’s needs, can be launched in three easy steps and clients only pay for the users they want. And, thanks to our user friendly design, world-class service and transparent payment policies, our publisher base is rapidly growing.”
Jump comes with integration across 50 partner networks and agencies worldwide, including large ad networks such as AdMob, Airpush and Inmobi.
Pricing is based on performance, defined by the clients and includes cost per Impression (CPI), cost per thousand (CPM) or cost per click (CPC) fee structures. That means they are charged one time for the installation, action or engagement level by the end user.
In addition, Appy Pie recently launched its mobile app framework and partnered with Amazon which hosts 40,000 Appy Pie apps across its app store.