App Marketing Podcasts from the App Promotion Summit

James Cooper | October 25, 2013

App Marketing

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App Marketing Podcasts

The first App Promotion Summit, which was held this July in London, covered a wide range of techniques and tips to help developers and marketers get the most ROI from their app promotion strategy. The participants also had the opportunity to discuss a number of other themes and issues facing app developers who are trying to grow their business in an increasingly crowded and rapidly evolving market. So, if you wanted to learn about how to become the next Instagram, Angrybirds or Flipflop, the App Promotion Summit was definitely the place to be. However, if some of you missed out on that, in this article we give you a chance to check out and listen to what some of the greatest minds in the mobile industry had to say at the first App Promotion Summit, plus we’d like to inform you that we are running  a second App Promotion Summit, which is set to be held on November 28th in Berlin and you are invited to participate.
But first, let’s hear what some of the speakers had to say at the first App Promotion Summit via these podcasts and audio streams. We’d also want to say special thanks to Mark Bridge of the for producing these podcasts. Check out the list below.

‘THE MOBILE APP MARKETING CHALLENGE’ – Richard Pidgeon – Director of business development EMEA, Distimo

‘APPLICATION STORE SEARCH ENGINE OPTIMIZATION (ASO) DOs AND DON’Ts’ – Stefan Bielau – Founder and CEO Stefan Bielau | Consulting

‘NAVIGATING THE APP STORE LANDSCAPE’ – Meaghan Fitzgerald – Head of Marketing, 23Snaps

‘TOP 10 TIPS FOR APP STORE SUCCESS’ – James Kaye – Director, Dimoso

‘HOW TO SUCCEED ON THE APPLICATION STORES’ – James Cooper (moderator) – APS2013 Chairman and co-founder of the APP Promotion Summit, Ouriel Ohayon – CEO, Appsfire, Adrienne Gauldie – Senior business development manager EMEA, Kaya Taner – CEO & Co-Founder, Applift.

‘BUYING MOBILE ADVERTISING’ – Mick Rigby – Founder and Managing Director, Yodel Mobile

‘SUCCESSFUL MOBILE APP ADVERTISING’ – Benjamin Hansz- Regional Manager EMEA, Fiksu


‘SMS AND MESSAGING’ – Ivan Maksic – Regional Manager, UK and Ireland, Infobip

‘HOW TO GET ROI ON YOUR APP MARKETING BUDGET’ -featuring: Berenice Kalan (moderator) – Director, Mobile Partnership Agency, Nick Marsh – VP Emea sales and Publisher development, Mojiva, Noemi Mckee – HEad of UK Business development, Surikate, Cristina Constandache – SVP Sales & Marketing, Mobpartner, Rube Huljev – Global Partnerships, Infobip.

‘APP DISCOVERY SERVICES’ – Emmanuel Carraud – Co-Founder and CEO, MagicSolver

‘DRIVING APP DISCOVERY OUTSIDE OF MOBILE’ – Renate Nyborg- Global Mobile Director, Edelman

‘CROSS PROMOTION NETWORKS’ – Chris Hanage – GM Europe, Papaya Mobile

‘SOCIAL APP DISCOVERY’ – Romano Toscano – Founder, Loyd Mobile


‘FUTURE OF APPLICATION DISCOVERY’ featuring:  Chris Book (moderator) – CEO, Bardowl, Ouriel Ohayon – CEO, Appsfire, Renate Nyborg – Global Mobile Director, Edelman, Tony Pearce – CEO & Co-Founder, Teepee and Gamesrabr.

‘APP ENGAGEMENT’ – Patrick Mareuil – Chief Innovation Officer and Co-Founder, Ad4Screen

‘LOOKING BEYOND THE DOWNLOAD TO ENGAGEMENT AND MOBILE CRM’ featuring: Jennifer Hiley (moderator) – Senior consultant in Digital Transformation, Infosys Lodestone, Liane Katz – Mobile consultant, ex-guardian news and media, Si Crowhurst – Global innovation director, Amobee,  Peggy Anne Salz, Chief Analyst & Founder, Mobile Groove,  John Rankin – Vice President, International, Trademob.

‘APP INTERACTION AND LOYALTY’ – Peggy Anne Salz- Founder, MobileGroove

If you are interested in accelerating your mobile app and game marketing strategy you can come along to the next event in Berlin on 28th November or keep up to date on twitter @apppromotion

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