Mobile measurement and fraud prevention company, Adjust, this week appointed Moshi Blum as General Manager of its Israel business.
Blum will be overseeing the acceleration of the company and the building of a team in Tel Aviv.
“As a major tech hub where we already have our Unbotify company, Israel is a great place for us to expand our presence,” said Christian Henschel, co-founder, and CEO of Adjust. “With his vast experience in mobile marketing Moshi will help Adjust leverage its culture of innovation and establish a strong foothold in the Israeli market.”
Israel is home to over 6,000 start-ups and 300 global tech companies among them. It’s called “Startup Nation” for a reason, as Adjust remarks.
The number of Israelis currently working in tech is still relatively low at 9% but predicted to reach 15% by 2030.
“Even before joining Adjust, I’ve always been one of its biggest advocates,” Blum said. “I’m honored to help Adjust grow its team in Tel Aviv and strengthen its footprint in the Israeli market. Our goal is to assist companies in growing their businesses by providing mobile marketing, campaign management, and fraud prevention solutions.”
Blum is used to driving app growth through organic and paid strategies. As the former head of user acquisition and growth at Rakuten Viber he has overseen the retention of over 900 million users worldwide. Prior to that, he was head of social at Moburst.