Yahoo Advertising is the internet giant’s ad network, its mobile section offering large mobile adverts in rich media formats. Its Gemini project brings together mobile search and native advertising, tracks trillions of “signals” such as search, mail, offline purchases, registrations and more to ensure you buy the best advertising real estate for your product and target it at the best audience.
With very precise guidelines on ad specs, Yahoo offers a high level of quality control for the adverts published through it, as well as the ability to publish all across its networks. Set up is simple and the API is highly customisable with targeting options and personalisation technology.
- Access to data from 149 million searchers in US alone
- Gathers data from 550 million mobile monthly users.
- Supports various pricing models including CPM and CPC
Yahoo Advertising Info
Yahoo rolls out Tiles mobile advertising format in India Posted on September 02, 2016 by Anne Freer Yahoo Advertisinghas just launched its Tiles mobile advertising format India, after an initial roll-out....
Yahoo Tiles brings 360-degree content to mobile devices Posted on June 22, 2016 by Anne Freer Now,Yahoo Advertisinghas launcheda new interactive mobile advertising formatto help brands reach their....
Mobile video views are now higher than those on desktop [INFOGRAPHIC] Posted on December 21, 2015 by Anne Freer Yahoo Advertisingresearch recently found that mobile video views increased55% this year, compared....
Mobile video consumption increases, but advertisers need to target cross-screen Posted on December 03, 2015 by Anne Freer According to The Migration to Mobile Video study from Yahoo Advertising, watching videos was 60% higher on smartphones and 40% higher on tablets than PCs this....
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