oolo AI

The alerts you need, The control you deserve


oolo is an AI-powered solution that proactively monitoring ad performance, oolo automatically detects and translates data anomalies into actionable, easy-to-understand business imperatives.

Combining machine learning, industry-specific data relationship mapping, and codified operational know-how, oolo helps marketing and monetization teams get the most out of their time, data, campaigns, and inventory.

With oolo’s Deep MonitoringTM, troubleshooting and optimization tasks are smartly prioritized and surgically executed — eliminating everyday frustrations and inefficiencies.

oolo AI Features

  • Cohort performance tracking
  • Key metric anomaly detection (e.g. Spend, Clicks, Installs, eCPI, Install%, IPM, Dx ROAS, Dx ARPU, CTR, Impressions, Revenue, Requests, eCPM, Req eCPM, Fill%, Viewability, Latency etc.)
  • Share-of-Voice changes
  • Sudden stop monitoring
  • Channel / Network trend discovery
  • Cannibalization checks
  • Pricing / Flooring inspection
  • Setup / Targeting review
  • Predictive shortfall intelligence
  • Version and integration level supervision
  • Change impact tracking
  • Discrepancy scanning
  • Benchmarking
  • A/B test monitoring
  • Concise and context-aware alerting for all of the above and more


Yuval Brener

A serial entrepreneur, Yuval has more than a decade of experience in executive roles. As oolo’s CEO, Yuval sets the organization’s strategic direction and presides over daily operations. Prior to founding oolo AI, Yuval was CEO of Carambola — provider of a popular monetization widget for digital publishers. In his spare time, Yuval studies mindfulness.

oolo AI Data


Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

oolo AI Info

Groups:AI Marketing, App Analytics, User Acquisition
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