Button

Button is the mobile commerce optimization platform that enables companies to drive revenue through commerce in their mobile apps and websites. Through higher-converting technology, Button embeds commerce actions inside publisher apps so that brands can grow their mobile business, publishers can increase their mobile revenue, and consumers can enjoy a better buying experience on mobile. Intent is changing. By closing the gap between browsing and buying, Button has driven over $2 billion in spending to date.

Partnered with Walmart, eBay, Expedia, Uber, Foursquare, BuzzFeed, Hotels.com, Groupon, and other industry leaders.
Raised over $64 million in venture capital from Icon Ventures, Capital One Growth Ventures, Norwest Venture Partners, Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice Ventures, VaynerRSE, and others.
API offers publishers contextually-relevant actions, transforms a publisher-provided URL into an action, and more.

Button Features

Mobile Marketing
Boost Engagement
Privacy-first Identity
Industry-leading Deep Linking
Intelligent Machine Learning Technology

Button Info

Platforms:	Android, BlackBerry, HTML5, Windows Phone
Types:	Deep Linking
Groups:	Mobile Marketing

Button Insights

GDPR & CCPA are just the start. Why companies need to prepare for a new era of data regulation Posted on January 06, 2020 ...laws has distinctions, some of which are extremely formalistic (CCPA’s “Do Not Sell My Data” button requirement, for example), each of these new data privacy laws has several fundamental pillars....

Button Videos

7 Proven Ways to Increase Conversions The key to lowering user acquisition costs and increasing revenue is measuring and optimizing conversion rates

Button Podcasts

#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch One of the most important metrics for a mobile app is its conversion rate
#27: A/B Testing on Google Play with Susan Azari, Mobile App Commercial Lead at The Very Group What A/B testing on Google Play store has to do with your daily routine? Well, every morning, most of us hit the snooze button on our alarm app

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