There is not a single app team that doesn’t debate one question: did the Product team break the app with the latest update or is the Marketing team simply acquiring the wrong users? It creates a culture of blame and mistrust between departments, each seeking to avoid blame for dropping KPIs. In this talk, Hunter Bulkeley of Tilting Point puts forward the routes of escaping this eternal question, by ensuring that the Marketing and Product teams work together for the good of the product.

You can check out the full video below: