Dave Bell (CEO at Gummicube) spoke at App Promotion Summit London WFH 2020 about what techniques are working right now for app store optimization.

Dave answers the following questions in his talk:

➡️ How does visibility extend beyond keywords that you target?
➡️ On Google Play, why do some keywords rank one day and disappear the next?
➡️ Why do search suggestions on the app store, Google play, Amazon differ from web?
➡️ Why does experimenting with “a few new keywords” lose steam quickly?

You can check out the video below: