Federico Llano (Co-Founder of TATAM Digital) spoke at App Promotion Summit USA WFH 2020 about user acquisition with influencers.
TATAM Digital is a global influencer marketing agency that runs performance user acquisition campaigns by focusing on the lower funnel. This year they have worked with 500+ influencers (3+videos every day), reaching +60M video views (350K per day).
In this workshop Federico covers:
✅ What is influencer marketing and who is it for?
✅ Beyond the likes: What you actually need to look at and measure to run successful campaigns.
✅ Organic uplift analysis: Kids app case study
✅ ROI over time analysis: Educational app case study
You can check out the video below: