At App Promotion Summit USA WFH 2020 we had an app engagement panel discussing what strategies and tactics are most effective in improving app engagement and retention.
On this panel, we had:
⭐ Nicholas Beck (Director of Product @ K Health)
⭐ Nataliya Novikova (Product Marketing & CRM)
⭐ Brittinee S. Phillips (Marketing Consultant @ Articulate You)
⭐ Adithi Sampath (Group Product Manager @ Walmart Labs)
Some of the topics that were discussed by these app growth experts were:
✅ How can we onboard users effectively and then introduce new features?
✅ How can we best use engagement channels (push notifications, in-app messaging, email)?
✅ What are the latest approaches in terms of lifecycle marketing, CRM and user journeys?
You can check out the full video below: