CRM at Blinkist was built to engage users during the work commute.

Once the pandemic started and commutes disappeared, they knew they had to quickly change their strategy.

Timothy Lange, formerly Head of CRM at Blinkist shares how the Product and CRM teams worked together to address falling engagement rates and share some tips you can use to better understand and respond to changes in the behaviour of your users.

You can check out the full video below: