At TikTok Marketing Strategies we had a panel of TikTok marketers that discussed how to get ROI using TikTok ads manager.

On this panel, we had:

⭐ Christian Eckhardt (CEO & Co-Founder @ Customlytics)
⭐ Kristoffer Kampitsch (Digital Marketing Manager @ Shpock)
⭐ André Kempe (Founder @ Admiral Media)
⭐ Charlotte Swead (Senior Marketing Manager @ Depop)
⭐ Kevin Young (Co-Founder @ Headlight)

TikTok advertising has become a key channel for performance and brand marketers looking for a new route to market.

This panel discussed how to get the best out of TikTok Ads Manager including:

✅ Targeting, budgets and bidding
✅ Ad formats and creatives
✅ Campaign management and analysis

You can check out the full video below:

Christian is the CEO & Co-Founder of Customlytics, the leading full-stack mobile technology and marketing consultancy in Germany. Christian is a mobile-tech expert and accomplished product manager. Customlytics provides hands-on support to companies of all sizes for all topics around app marketing, product management, analytics and technology integration.

Kristoffer is a performance marketer responsible for user acquisition and retention at Shpock, one of Europe’s most popular shopping apps.

André has been working in mobile since mobile was about SMS and WAP. He is a former head of several departments at companies including Trademob, LOVOO, Fleek by Zalando and Free2Move. He recently founded Admiral Media, an agency running large-scale user acquisition campaigns on TikTok, Facebook, Google, Snap, Twitter, Reddit, Apple Search Ads and Pinterest.

Charlotte is the Senior Digital Marketing Manager for Brand & Performance at Depop, a fashion marketplace with over 20 million users in 150+ countries. In the UK, 1 in 3 Gen Z/Millennials are registered on Depop. Prior to joining Depop Charlotte held senior roles at lastminute.com and SHOPCADE.

Kevin is a co-founder and partner at Headlight, a partner for high-growth companies like Disney, Calm and Supercell. Headlight provides performance marketing, strategy and analytics solutions. Prior to Headlight, Kevin was Director of Marketing at KIXEYE, where he led user acquisition and retention marketing. Kevin is an experimental rock musician, photographer, fly fisherman and licensed ham radio operator (@K3VBO).