AppTweak fuels growth for mobile leaders around the world. In this article, we present the most searched terms on the App Store in the first quarter of 2021. We gathered data for 6 of the world’s largest app markets (United States, United Kingdom, France, Germany, Spain, and India) to find which keywords produced the highest search volumes in Q1 2021.

These insights are valuable for several reasons. First, when adding keywords to your metadata, you should determine the most relevant terms with the highest potential to drive downloads to your app or game. As a result, AppTweak provides Apple’s exact Search Popularity score to help you understand how often a keyword is searched for on the app stores.

Identifying the most popular search terms can also help you understand the distribution of generic and branded keywords to form an effective keyword strategy. This is exactly why AppTweak’s Keyword Research tools indicate which keywords are generic and which are branded, so you can easily choose the best terms for your analyses.

You can also find the most popular App Store keywords of 2020, 2019, and 2018 at the end of this article! Analyzing keyword trends will allow you to understand shifts in consumer interests and effectively target customer behaviors. Follow our straightforward methodology to find the best keywords for your app to identify those terms that either gain or lose search volumes over time.

So, what were the most searched terms on the App Store in Q1 2021? Read on to find out!

What is a Popular Keyword?

The most popular keywords are searches that received the highest volume scores during the first quarter of 2021. The volume score – a number between 5 and 100 – is calculated and received directly from Apple. The higher the search volume, the more often a keyword is searched on the App Store (and the more popular the keyword is).

The 20 Most Popular Keywords on the US App Store (Q1 2021)

In descending order, the 20 most popular keywords on the US App Store in Q1 2021 were as follows:

  • instagram
  • mario kart
  • snapchat
  • youtube
  • zoom
  • among us
  • faceapp
  • facebook
  • disney plus
  • widgetsmith
  • bumble
  • mario-kart
  • sleep sounds
  • tik tok
  • tik-tok
  • call of duty
  • disney
  • free games
  • messenger
  • parler

Most Popular App Store Keywords Across Countries:

The table below shows the 20 most popular keywords and the highest search volumes recorded per country for the United States, United Kingdom, France, Germany, Spain, and India.

United States

United Kingdom

France

Germany

Spain

India

Keyword

Max Volume Q1 2021

Keyword

Max Volume Q1 2021

Keyword

Max Volume Q1 2021

Keyword

Max Volume Q1 2021

Keyword

Max Volume Q1 2021

Keyword

Max Volume Q1 2021

instagram

100

faceapp

100

faceapp

100

corona warn app

100

among us

100

face app

100

mario kart

100

house party

100

mario kart

100

corona-warn-app

100

faceapp

100

instagram

100

snapchat100instagram

100

snapchat

100

disney

100

instagram

100

pubg

100

youtube

100

mario kart

100

instagram

99

face app

100

houseparty

99

tik tok

100

zoom

100

snapchat

100

scanner gratuit

99

instagram

100

mario kart

98

ludo king

99

among us

99

vpn

100

disney

98

whatsapp

99

zoom

98

fau g

96

faceapp

99

disney

98

plato

96

widgetsmith

99

disney

97

signal

96

facebook

98

zoom

98

signal

96

casino

98

radar covid

96

whatsapp

95

disney plus

96

face app

97

stop covid

96

among us

97

whatsapp

95

zoom

94

widgetsmith

96

slots

96

tik-tok

96

houseparty

97

scanner

94

arogya setu

93

bumble

95

whatsapp

96

facebook

95

snapchat

97

skype

94

facebook

93

mario-kart

95

casino

95

tik tok

95

mario kart

96

tik tok

94

pubg mobile

93

sleep sounds

95

among us

94

tous anti covid

95

qr code scanner

96

tik-tok

94

hotstar

92

tik tok

95

facebook

94

vpn

95

qr-code-scanner

96

parchis

93

snapchat

92

tik-tok

95

love island

94

widgetsmith

95

tinder

96

snapchat

92

call of duty mobile

91

call of duty

94

messenger

94

among us

94

clubhouse

95

spotify

92

call recorder for iphone free

91

disney

94

scanner app

94

messenger

94

qr code scanner free

95

facebook

90

google pay

91

free games

94

tiktok

94

scanner

94

scanner-app

95

fortnite

90

tiktok

91

messenger

94

free vpn

93

whatsapp

94

slots

95

telegram

90

youtube

91

parler

94

spotify

93

zoom

94

spotify

95

call of duty

89

amazon

90

Source: AppTweak

In Q1 2021, the most popular keywords across countries were dominated by social media apps, such as Instagram, Snapchat, YouTube, Facebook, and TikTok. Other popular apps that were very frequently searched for included FaceApp, Disney Plus, Clubhouse, Signal, and Parler. With last year’s iOS 14 update, we also saw Widgetsmith remain one of the top 20 most popular keywords in the US, France, and Germany.

Source: AppTweak

As people continued to stay connected during the pandemic, apps like Zoom, Houseparty, Skype, and Plato entered the top 20 most popular keywords in Europe. With the exception of Zoom, video chat apps did not gain as much search popularity in the US or India. Regarding dating apps, Tinder was the most popular keyword in Germany, while store visitors in the US searched more frequently for Bumble. Furthermore, in Q1 2021, store visitors in France, Germany, Spain, and India continued to search for government-led apps dedicated to fighting COVID-19.

Source: AppTweak

Overall, the most popular games were Mario Kart, Among Us, and Call of Duty. In the United Kingdom and Germany, ‘casino’ was also a very popular search term. PUBG Mobile was the most popular game in India, reaching a search volume of 100 in Q1 2021.

Source: AppTweak

Expert Tip: The top 20 most popular keywords contain many branded terms. Including other apps’ trademarked keywords in your metadata may be tempting; however, this practice is forbidden on the App Store and we would not recommend adding such terms to your keyword field. Read more about the impact of branded and generic keywords on downloads.

The most searched keywords in each country were predominantly brand names indicating the leading apps on the App Store in each country. In Q1 2021, generic keywords (non-branded terms) constituted the following percentages of the top 20 most popular keywords: 5% in the US, Spain, and India; 15% in France; 25% in the UK, and 30% in Germany. Previous years also display a similar distribution of branded and generic keywords among the most searched terms on the App Store. Naturally, the keywords with the highest search volumes are words or phrases that stick in consumers’ minds.

Source: AppTweak

Top 500 Most Popular App Store Keywords (2018-2021)

Want to unlock more insights? Take a look at the most popular keywords on the App Store in 2020.

Top 500 most popular keywords of 2020: US-UK-FR-DE-ES-IN

Are you interested in the keywords that potential customers use to search for your app or your competitors’ apps? Sign up for a 7-day free trial today to maximize your keyword research.