Ilia Kukharev (Head of ASO @ AppFollow) & Tatiana Korzhenevskaya (ASO Manager @ Domini Games) presented at App Promotion Summit USA (WFH) about what the typical journey is for an app in the app store and what the key points are that marketers can use to influence its trajectory.

Ilia and Tatiana cover all the steps that apps take in the app store, google play and even other stores.

You can check out the full video below: