With the full rollout of Apple’s App Tracking Transparency framework scheduled for ‘early Spring’, now is the time to make sure you’re prepared to make the most of SKAdNetwork.
At App Promotion Summit London (WFH), Barak Witkowski (VP Core Product @ AppsFlyer) explains in more depth:
✔️ The characteristics and framework of SKAdNetwork
✔️ The challenges posed by conversion values
✔️ The strategy and decision making in conversion value
You can check out the full video below: