Nick Pataky (Group Product Manager at Leanplum) spoke at App Promotion Summit USA WFH 2020 about how to increase multi-channel app engagement during the global pandemic.

It’s more important than ever to build a consistent messaging experience across all channels. Still, email remains a battle-tested channel, proven to generate the most ROI.

We’ll call upon the strategies of hundreds of Leanplum customers to drive ROI using modern email tactics. And see how this strategy changes to reflect the new reality of COVID-19.

In this workshop, Nick covers the following:

➡️ COVID’s impact on the app ecosystem. What’s changed?
➡️ Mappying your engagement strategy across the user journey
➡️ How to prioritize the mobile and email campaigns that matter
➡️ How to test in the time of COVID

You can check out the full video below: