Running a subscription business is like filling a water bottle through a funnel. From making users start a trial to retaining them, if you have leaks at any stage of the process, you’re losing the opportunity to increase your revenue.

In this talk from APS SF, Jeff from Purchasely and Andy from Phiture explain what a subscription funnel is, what you should track to have the right aim for improvement, as well as some actionable tactics to reach your goal.

You can check out the full video below: