Leveraging the power of app stores requires a 360-degree approach that isn’t always self-evident or easy to implement. In this session, Yodel Mobile’s Rishan Weerakoon and B&Q’s Harry Blamire take us through the steps they took to exponentially increase the growth of B&Q’s retail app. Learn more about Yodel Mobile’s optimization loop and how it helped grow B&Q’s visibility and drove installs up.

You can check out the full video below: