Jordan Gladstone (Director of Marketing @ Dave) spoke at App Promotion Summit USA WFH 2020 about how upstart banking app Dave achieved its stunning user growth and Unicorn valuation. She explains how they scaled from 80K to 6M users.
Jordan talks about how she used video to test different thumbnails, testing different actors & testing just showing the app which allowed her to learn more about what content users react to the best. You should test every creative you can to identify wins.
Check out the full video below: