Ilya Gitlin (Head of Sales, Europe @ Nativex) presented at TikTok Marketing Strategies about how to use creative solutions to scale up your campaigns on TikTok.

We all know that TikTok is the world’s fastest-growing social app in history and that its users include Gen Z as well as an increasing number of people aged 25+.

One of the major challenges when advertising on TikTok (if not the biggest) is the creative effort required to succeed, both in terms of quality and quantity.

In this session, Ilya will detail and discuss how to maximize your ROI for TikTok campaigns and leverage the creative solutions on the platform.

You can check out the full video below:

Ilya is Nativex Europe’s Head of Sales and is an industry veteran with over 10 years of experience in the mobile gaming sector. Ilya’s focus is on helping mobile game developers maximize their revenues in the APAC market and his strong industry knowledge has been crucial to the expansion of Nativex in the EMEA region.