Andy Chandler (General Manager for UK & Ireland at Adjust) & Andrew French (Chief Operating Officer at Coda) spoke at App Promotion Summit London WFH 2020 about how to use automation to streamline data analysis.
They talk about how automation is the core of trying to make marketing simpler, smarter and more secure. Automation allows marketers to to be able to do what they need to do to make their businesses successful and to be able to focus on those things that marketers are skilled at rather than focusing on a lot of the mundane tasks.
➡️ Why automation helps improve creativity and strategy
➡️ What KPIs can be automated to practice to increase campaign effectiveness
➡️ How you can use automation to drive business outcomes
You can check out the video below: