At App Promotion Summit London (WFH) we were joined by Simon Thillay (Head of ASO @ AppTweak) who discussed how to prepare your marketing strategies for the new App Tracking Transparency policies.
In this session, Simon covers:
✔️ Why ASO is complementary and not a replacement for UA
✔️ Increasing Apple Search Ads efforts
✔️ Researching customer intent with ASO
You can check out the full video below:
