At App Promotion Summit London (WFH) we were joined by Simon Thillay (Head of ASO @ AppTweak) who discussed how to prepare your marketing strategies for the new App Tracking Transparency policies.

In this session, Simon covers:

✔️ Why ASO is complementary and not a replacement for UA
✔️ Increasing Apple Search Ads efforts
✔️ Researching customer intent with ASO

You can check out the full video below: