Karan Tibdewal (Growth Consultant at Phiture) spoke at App Promotion Summit London WFH 2020 about how to level up your A/B testing game.

Karan talks about how A/B testing really allows you to put data behind your opinions and see the right way forward. This is only achieved if you have the right metrics being tracked to make informed decisions.

➡️ What to tackle first? Frameworks to help you systemise your A/B tests
➡️ Navigating volume and significance constraints on your tests
➡️ Easy to set up processes you can follow to maximise impact and learnings

You can check out the video below: