The upcoming changes with IDFAs in Apple’s App Tracking Transparency framework in iOS 14 will mark a seismic shift in the mobile marketing space – as the very foundations of how we’ve measured our marketing efforts will shift.

SKAdNetwork is an alternative solution – but it’s nuanced and idiosyncratic.

Shamanth Rao (Founder and CEO @ RocketShip HQ), host of the Mobile User Acquisition Show and author of the Definitive Guide to Marketing in a Post-IDFA World walks you through how to architect a SKAdNetwork Framework.

You can check out the full video below: