At App Promotion Summit USA WFH 2020 we had Skye Featherstone (Product Marketing Manager at Snap Inc.) showing us pro tips of how to grow your app on Snapchat. Skye tells us about Snapchat’s latest tools and products that you can use to help grow and retain users of your app.

The mobile app industry is growing..
➡️ The average person spends 3.7 hours a day on their mobile
➡️ 204B worldwide app downloads in 2019
➡️ 60%+ engagement from Gen Z vs older audiences in 2019

This means that the Gen Z and millennial audience is really one that you should be paying some closer to attention to and understanding useage behaviours, purchase behaviours and app download behaviours.

Learn more about how to grow your app using Snap ads in the video below: