Sandra Wu (Paid Content Marketing Lead at Blinkist) spoke at App Promotion Summit USA WFH 2020 about how you can grow your app by leveraging content marketing. Sandra has got 5+years experience using content marketing for user acquisition.

Sandra has created a UA checklist for you to consider to gauge if content marketing is suitable for your app promotion:

✅ Fully exchausted app install ads on FB
✅ Looks at CAC instead of CPI
✅ Can create a nice-looking blog
✅ Able to modify a landing page or blog post fairly easily
✅ Someone on the team with PR experience
✅ 50K for testing

You can check out the full video below: