ASO is often managed in cycles and each gets your app closer to the “optimized” status than the previous.

Overtime, growth will start to slow down, as you run out of ideas and of elements to iterate on.

You need to go outside of the box – or, shall we say, outside of the loop – to find more opportunities and convert them into more users.

Binh Dang (Senior Organic App Growth Manager @ idealo) tells us how to find opportunities and convert them into more users.

You can check out the full video below: