Simon Thillay (Head of ASO @ AppTweak) presented at App Promotion Summit USA (WFH) about how to create a cost estimate model that will improve your search ads targeting campaigns.

Are you wondering what is an acceptable cannibalization rate when setting up Search Ads campaigns to “defend” keywords for which your app already ranks well organically? Simon explains in this video how to figure this out!

You can check out the full video below: