Katsiaryna Covaci and Anton Tatarinovich, both ASO Consultants at Phiture spoke at App Promotion Summit London WFH 2020 about how to build your app’s brand on the app stores.

Katsiaryna & Anton cover the following in this talk:

➡️ Why it is essential to build an effective brand on the store for your app?
➡️ What is a brand?
➡️ How to build a brand for the mobile app: from abstract to measurable
➡️ ASO-Brand dynamic: How existing brand can be leveraged in ASO
➡️ ASO-Brand dynamic: How ASO can help in building the brand

After you invest a lot of time, money and effort into building your brand you obviously want to recieve everything back in the form of new downloads, user subscriptions etc. The ASO Consultants explain on how you can maximize your ASO output by using your brand.

You can check out the video below: