Donté Ledbetter from Stash spoke at App Promotion Summit New York 2019 about “How to Build a CRM and Lifecycle Strategy for a New App Product”.

Donté made the case why CRM is important for the vast majority of mobile apps that aren’t super easy to use and sticky and hence do require a long-time strategy for how to acquire, retain and re-engage mobile app users. As well as what KPIs to choose to be a north star for your app, how to deliver a superb experience for a new customer and more.