Increasing installs through App Store Optimization could be a daunting task, but its benefits are undeniable. Custom Product Pages could be leveraged to improve an app’s organic visibility by aligning Apple Search Ads and App Store Optimization efforts. In this video, Lucy Bennett, Head of Agency at Redbox Mobile, and Miray Karuduman, Designer at Redbox Mobile, share their tips and strategies on how to best use Custom Product Pages to scale both App Store Optimization and Apple Search Ads.

You can check out the full video below: