At Social Video Strategies USA we had Jenn Beening (Sr. Social Media Specialist @ San Diego Zoo) talk about how San Diego Zoo reached 1.8 Million followers on TikTok.

Jenn shares insights into evergreen content, partnerships and lessons learned.

The results San Diego Zoo achieved in 2020 were outstanding:

✅ Gained 1.8 million followers (2,148% increase)
✅ 152 million views
✅ 21 million likes/hearts
✅ Reached 134 million potential conservationists
✅ #LearnOnTikTok partnership
✅ Recognized in TikTok’s “Brands That Inspire Us” list

Find out how San Diego Zoo reached so many followers in 2020: