Dan Thorne (Sr. Social Media Manager @ Guinness World Records) spoke at TikTok Marketing Strategies and shares with us the story behind the success of the Guinness World of Records TikTok Channel and how it reached 9m followers and 200m likes 📈
You can check out the full video below:
Dan Thorne is Guinness World Records’ Senior Social Media Manager and is responsible for content curation and community management across all GWR’s social channels. Since joining the company in 2013, Dan has helped grow GWR’s social audience to over 18M followers on Facebook, 6M+ subscribers on YouTube, and almost 10M followers on TikTok. As well as developing GWR’s partnerships with Facebook, YouTube, TikTok and Snapchat, Dan has played a key role in creating and presenting the company’s Facebook Live broadcasts. His favourite moment was the Facebook Live link-up with NASA from the International Space Station to interview record holder Peggy Whitson.