Paul McCallum (Director of Customer Acquisition at Babylon Health) spoke at App Promotion Summit London WFH 2020 about how they increased their app store rankings and decreased their CPI using ASO techniques.

Paul talks about how using app store optimization can help you reduce budgets and improve your position within the app store. He also touches on the initial 6 month efforts Babylon Health carried out and how they really transformed the business.

You can check out the video below: