Anja Obermuller (Head of Product Marketing for the Adidas Training App) spoke at App Promotion Summit London WFH 2020 about how they increased retention by 70% and what actions were carried out to achieve that.

In this talk Anja covers:

  • Adidas Runtastic vision and where they come from
  • How they better learned to understand their metrics
  • Actions they took to improve retention rates
  • Ramp up & main takeaways

You can check out the video below: