Anja Obermuller (Head of Product Marketing for the Adidas Training App) spoke at App Promotion Summit London WFH 2020 about how they increased retention by 70% and what actions were carried out to achieve that.
In this talk Anja covers:
- Adidas Runtastic vision and where they come from
- How they better learned to understand their metrics
- Actions they took to improve retention rates
- Ramp up & main takeaways
You can check out the video below: