Can app marketing help change the world for the better?

At Adidas Runtastic, marketing campaigns have been linked to global causes including the environment, local communities and climate change.

Going beyond KPIs and tactics has delivered amazing results and engagement from both users and the team. Luca Stefanutti (Head of Product Marketing) tells us how Adidas Runtastic did this in this inspiring presentation.

You can check out the full video below: