At App Promotion Summit London (WFH) we heard from Sim Ahmed (Product Marketing Manager @ muzmatch) who discussed the challenges faced by muzmatch in 2020 and explains how they are now using data to combat them.

Despite a record breaking year, small mistakes kept them slightly behind their ambitious growth targets. Sim will explore four areas where muzmatch could have done better:

✔️ Language optimization
✔️ Geographic attribution
✔️ Measuring success
✔️ Performance vs brand

You can check out the full video below: