At App Promotion Summit London (WFH), we had Ian Irving (Senior Data Analyst @ BBC) talk through the five most important things he learn during his time managing the ASO for BBC’s four children’s apps.

In this talk, Ian examines:

✔️ The importance of Amazon as an install channel
✔️ Understanding audience seasonality
✔️ How competitors are the key to success

You can check out the full video below: