Martin Macmillan (CEO/Founder @ Pollen VC) explores what UA managers need to know about finance in order to better model and plan outcomes.

Martin goes into detail about:

✅ High level accounting concepts
✅ How to manage credit lines with ad networks
✅ How to model ROAS/LTV and cash flow

Martin also covers different options for funding UA spend and how to price them into your financial models.

You can check out the full video below: