Martin Macmillan (CEO/Founder @ Pollen VC) explores what UA managers need to know about finance in order to better model and plan outcomes.
Martin goes into detail about:
✅ High level accounting concepts
✅ How to manage credit lines with ad networks
✅ How to model ROAS/LTV and cash flow
Martin also covers different options for funding UA spend and how to price them into your financial models.
You can check out the full video below: