At App Promotion Summit London (WFH) we had Martje Abeldt (Chief RevX Officer @ RevX) explore how programmatic can help you with engagement and retention.

Martje shares insights into:

✔️ Preparing your campaigns and rethinking goals
✔️ Targeting and measurement
✔️ Creative innovation
✔️ Allocating your budgets the smart way

You can check out the full video below: