Isabel Ferreira (Director of Sales, UK & Ireland @ Adjust) presented at TikTok Marketing Strategies about how TikTok marketers should analyse data in order to optimize their campaigns.

All of the answers you seek are within your data 📊

Adjust will show you how to ask the right questions and what data you should be seeking in order to optimize your campaigns and marketing strategy on TikTok. From the data you track to the messages you craft, we’ll make sure you come out with a greater sense of control over the success of your app.

You can check out the full video below:

Isabel has a decade of experience in app marketing having worked with companies such as Appsumer, Mobfox and Supersonic. Now Isabel is Sales Director for the UK & Ireland for Adjust, a global B2B SaaS company. Born at the heart of the mobile app economy and grown out of a passion for technology, the company has 16 offices around the world. In total, more than 40,000 apps have implemented Adjust’s solutions to secure their budgets and improve results.