Marie-Laure Cruyt (Chief Product Officer at AppTweak) spoke at App Promotion Summit London WFH 2020 providing real case examples to help better understand ASO on Google Play.

Marie gives insights as to what influences the Google algorithm when it comes to ASO and tells us stories of the different learnings she has experienced.

The different topics Marie covers in this talk are:

➡️ Keyword density has an impact on rankings
➡️ Practical tips to maximise conversion
➡️ Retention is by far the most determinant factor
➡️ Impact of Tags on Similar Apps

You can check out the video below: