Join the Data Scientists of Remerge, Delivery Hero, and Socialpoint in a panel discussing incrementality measurement for performance marketing.
You’ll learn the following:
✅ How to run an analysis
✅ Measure the incremental contributions of your campaigns
✅ Validate the results
✅ Set up a framework for analyzing your retargeting campaigns
On this panel of data scientists, we had:
⭐ Federica Stiscia (Product Specialist @ Remerge)
⭐ Johannes Haupt (Senior Data Scientist @ Remerge)
⭐ Alicia Horsch (Marketing Data Scientist @ Socialpoint)
⭐ Yue Meng (Data Scientist @ Delivery Hero)
You can check out the full video below:
