In this video, Veronica and Pauline talk about the 7 CRM levers that made Babbel successful in 2021 by acquiring new users and engaging the already existing users. The levers are split between the users and the leads. The leads conversion side includes user age segmentation, new subscription models (Babbel lifetime), surprise offers and seasonal quizzes. The customers conversion side includes on-boarding flow, podcasts and perceived learner success. Learn how to apply these strategies to your businesses.

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