Richard Earnshaw (Client Success Director at Appsflyer) presented at App Promotion Summit London WFH 2020 about in-app events and app retargeting.

In-app events are the actions which happen within your app that you want to measure i.e. an install can be classed as an event. It’s the first most important event but after the install you want to be able to track and measure exactly what the users are doing within your app and there’s loads of different reasons for that which Richard further explains.

The topics which Richard covers are:

➡️ What’s working for app promotion on Facebook and Instagram?
➡️ Optimising and managing campaigns and creatives
➡️ Tips, tactics and strategies for success

You can check out the video below: