Badoo Revenue and Usage Statistics (2024)

David Curry

Updated: January 8, 2024

Badoo was one of the first of the new generation of dating app services, which broke from the paid match-making formula that had become the norm during the .com era. Instead, users could sign up for free and pay for premium features, such as more likes.

Founded in Moscow in 2006 by Russian entrepreneur Andrey Andreev, Badoo became a popular dating service in Europe and Latin America within the first few years of availability.

In the early 2010s, Badoo jumped on the bandwagon of Facebook social games and puzzles, which were used by many apps as a way to accelerate usage of their core platform. Facebook asked for Badoo to stop this practice in 2012, which led to a downturn in overall usage.

The mid-2010s saw Tinder spring up as the dominant dating app service, which had a lot of the same features that Badoo was offering. While usage was at a similar level, Tinder was far ahead in the North American market, which has much higher average revenue per user for dating apps than Latin America and Europe; where Badoo was popular.

At the same time Tinder was emerging as Badoo’s key competitor, Andreev provided ex-Tinder executive Whitney Wolfe-Herd with an early investment in Bumble. In 2019, Badoo and Bumble were merged into MagicLab, which rebranded to Bumble Inc in 2020 ahead of an IPO.

Badoo is now a subsidiary inside company Bumble Inc and Andreev moved to a new project after the merger. Bumble has said it will continue to operate both platforms independently.

We have collected data and statistics on Badoo. Read on below to find out more.

Badoo Key Statistics

  • Badoo generated $209 million in 2022, primarily through its premium subscription service
  • Badoo is one of the most used dating apps in the world, with 55 million users
  • Brazil is the largest market for Badoo, followed by the United States

Badoo Overview

Title 1Title 2
Launch dateNovember 2006
HQLondon, UK
PeopleAndrey Andreev (founder), Whitney Wolfe Herd (CEO, Bumble), Richard Watts (general manager)
Business typeSubsidiary
OwnerBumble
IndustryOnline dating

Badoo Revenue

Badoo made $209 million revenue in 2022, a 10% decrease on the previous year.

Badoo quarterly revenue 2020 to 2023 ($mm)

Badoo annual revenue 2015 to 2022 ($mm)

YearRevenue ($mm)
2015222
2016209
2017201
2018185
2019203
2020205
2021232.7
2022209.2

Source: Company data

Badoo Users

Badoo had 55 million users in 2022, a decline of five million on the previous year.

Badoo annual users 2015 to 2022 (mm)

YearUsers (mm)
201577
201670
201762
201855
201966
202060
202160
202255

Sources: App Annie, Bumble, Dating Site Reviews

Badoo Subscribers

Badoo subscribers increased by 7.3% in 2022 to 1.17 million,

Badoo annual users 2020 to 2022 (mm)

YearSubscribers (mm)
20201.35
20211.45
20221.09
20231.17

Source: Company data

Badoo Users by Region

Badoo’s largest region for users is Latin America, with Brazil its largest individual market.

Badoo Users by Region 2022 (%)

RegionMarket share (%)
North America16
Europe25
Latin America38
Africa8
Asia-Pacific 13

Sources: AppMagic, SimilarWeb 

Badoo Global Market Share

Badoo FAQ

Who owns Badoo?

Badoo is part of Bumble Inc, which also operates the dating apps Bumble and Fruitz.

What country uses Badoo the most?

Brazil is the largest individual market, followed by the United States and Russia.

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