Badoo was one of the first of the new generation of dating app services, which broke from the paid match-making formula that had become the norm during the .com era. Instead, users could sign up for free and pay for premium features, such as more likes.
Founded in Moscow in 2006 by Russian entrepreneur Andrey Andreev, Badoo became a popular dating service in Europe and Latin America within the first few years of availability.
In the early 2010s, Badoo jumped on the bandwagon of Facebook social games and puzzles, which were used by many apps as a way to accelerate usage of their core platform. Facebook asked for Badoo to stop this practice in 2012, which led to a downturn in overall usage.
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[Download Playbook]The mid-2010s saw Tinder spring up as the dominant dating app service, which had a lot of the same features that Badoo was offering. While usage was at a similar level, Tinder was far ahead in the North American market, which has much higher average revenue per user for dating apps than Latin America and Europe; where Badoo was popular.
At the same time Tinder was emerging as Badoo’s key competitor, Andreev provided ex-Tinder executive Whitney Wolfe-Herd with an early investment in Bumble. In 2019, Badoo and Bumble were merged into MagicLab, which rebranded to Bumble Inc in 2020 ahead of an IPO.
Badoo is now a subsidiary inside company Bumble Inc and Andreev moved to a new project after the merger. Bumble has said it will continue to operate both platforms independently.
We have collected data and statistics on Badoo. Read on below to find out more. Want to gain more insights? Check out our dating app report.
Badoo Key Statistics
- Badoo generated $205 million in 2024, primarily through its premium subscription service
- Badoo is one of the most used dating apps in the world, with 45 million users
- Brazil is the largest market for Badoo, followed by the United States
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Badoo Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | November 2006 |
| HQ | London, UK |
| People | Andrey Andreev (founder), Whitney Wolfe Herd (CEO, Bumble), Richard Watts (general manager) |
| Business type | Subsidiary |
| Owner | Bumble |
| Industry | Online dating |
Badoo Revenue
Badoo made $205 million revenue in 2024, a slight loss on the previous year.
Badoo revenue 2020 to 2024 ($mm)
Badoo revenue 2015 to 2024 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2015 | 222 |
| 2016 | 209 |
| 2017 | 201 |
| 2018 | 185 |
| 2019 | 203 |
| 2020 | 205 |
| 2021 | 232.7 |
| 2022 | 209.2 |
| 2023 | 207.1 |
| 2024 | 205.3 |
Sources: Dating App Report, Company data
Badoo Users
Badoo had 45 million users in 2024, a decline of three million on the previous year.
Badoo users 2015 to 2023 (mm)
| Year | Users (mm) |
|---|---|
| 2015 | 77 |
| 2016 | 70 |
| 2017 | 62 |
| 2018 | 55 |
| 2019 | 66 |
| 2020 | 60 |
| 2021 | 60 |
| 2022 | 55 |
| 2023 | 48 |
| 2024 | 45 |
Sources: Bumble, data.ai, Dating Site Reviews
Badoo Subscribers
Badoo subscribers increased by 11.6% in 2024 to 1.34 million.
Badoo users 2020 to 2024 (mm)
| Year | Subscribers (mm) |
|---|---|
| 2020 | 1.35 |
| 2021 | 1.45 |
| 2022 | 1.09 |
| 2023 | 1.2 |
| 2024 | 1.34 |
Sources: Dating App Report, Company data
Badoo Users by Region
Badoo’s largest region for users is Latin America, with Brazil its largest individual market.
Badoo users by region 2024 (%)
| Region | Market share (%) |
|---|---|
| Latin America | 38% |
| Europe | 25% |
| North America | 16% |
| Asia-Pacific | 13% |
| Africa | 8% |
Sources: AppMagic, SimilarWeb
Badoo Global Market Share
Badoo is the second most popular dating app worldwide, with a high percentage of users in Europe and Latin America.
Dating app market share 2024 (%)
Want to learn more about dating apps? Check out the Dating App Report
Badoo FAQ
Who owns Badoo?
Badoo is part of Bumble Inc, which also operates the dating apps Bumble and Fruitz.
What country uses Badoo the most?
Brazil is the largest individual market, followed by the United States and Russia.
