Badoo was one of the first of the new generation of dating app services, which broke from the paid match-making formula that had become the norm during the .com era. Instead, users could sign up for free and pay for premium features, such as more likes.
Founded in Moscow in 2006 by Russian entrepreneur Andrey Andreev, Badoo became a popular dating service in Europe and Latin America within the first few years of availability.
In the early 2010s, Badoo jumped on the bandwagon of Facebook social games and puzzles, which were used by many apps as a way to accelerate usage of their core platform. Facebook asked for Badoo to stop this practice in 2012, which led to a downturn in overall usage.
Achieve and exceed your goals with a high-impact strategy!
Moburst creates category leaders and is the powerhouse behind the giants like Google, Reddit, and Uber. Let us help you elevate your growth game today!
Start Your FREE Growth AuditThe mid-2010s saw Tinder spring up as the dominant dating app service, which had a lot of the same features that Badoo was offering. While usage was at a similar level, Tinder was far ahead in the North American market, which has much higher average revenue per user for dating apps than Latin America and Europe; where Badoo was popular.
At the same time Tinder was emerging as Badoo’s key competitor, Andreev provided ex-Tinder executive Whitney Wolfe-Herd with an early investment in Bumble. In 2019, Badoo and Bumble were merged into MagicLab, which rebranded to Bumble Inc in 2020 ahead of an IPO.
Badoo is now a subsidiary inside company Bumble Inc and Andreev moved to a new project after the merger. Bumble has said it will continue to operate both platforms independently.
We have collected data and statistics on Badoo. Read on below to find out more.
Badoo Key Statistics
- Badoo generated $209 million in 2022, primarily through its premium subscription service
- Badoo is one of the most used dating apps in the world, with 55 million users
- Brazil is the largest market for Badoo, followed by the United States
Want to learn more about the dating app industry? In our Dating App report, we cover financials, usage, downloads, and demographics by app and industry, alongside market share, user acquisition, engagement, and benchmarks.
Dating App Report 2023
Badoo Overview
| Title 1 | Title 2 |
|---|---|
| Launch date | November 2006 |
| HQ | London, UK |
| People | Andrey Andreev (founder), Whitney Wolfe Herd (CEO, Bumble), Richard Watts (general manager) |
| Business type | Subsidiary |
| Owner | Bumble |
| Industry | Online dating |
Badoo Revenue
Badoo made $209 million revenue in 2022, a 10% decrease on the previous year.
Badoo quarterly revenue 2020 to 2023 ($mm)
Badoo annual revenue 2015 to 2022 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2015 | 222 |
| 2016 | 209 |
| 2017 | 201 |
| 2018 | 185 |
| 2019 | 203 |
| 2020 | 205 |
| 2021 | 232.7 |
| 2022 | 209.2 |
Source: Company data
Badoo Users
Badoo had 55 million users in 2022, a decline of five million on the previous year.
Badoo annual users 2015 to 2022 (mm)
| Year | Users (mm) |
|---|---|
| 2015 | 77 |
| 2016 | 70 |
| 2017 | 62 |
| 2018 | 55 |
| 2019 | 66 |
| 2020 | 60 |
| 2021 | 60 |
| 2022 | 55 |
Sources: App Annie, Bumble, Dating Site Reviews
Badoo Subscribers
Badoo subscribers increased by 7.3% in 2022 to 1.17 million,
Badoo annual users 2020 to 2022 (mm)
| Year | Subscribers (mm) |
|---|---|
| 2020 | 1.35 |
| 2021 | 1.45 |
| 2022 | 1.09 |
| 2023 | 1.17 |
Source: Company data
Badoo Users by Region
Badoo’s largest region for users is Latin America, with Brazil its largest individual market.
Badoo Users by Region 2022 (%)
| Region | Market share (%) |
|---|---|
| North America | 16 |
| Europe | 25 |
| Latin America | 38 |
| Africa | 8 |
| Asia-Pacific | 13 |
Sources: AppMagic, SimilarWeb
Badoo Global Market Share
Badoo FAQ
Who owns Badoo?
Badoo is part of Bumble Inc, which also operates the dating apps Bumble and Fruitz.
What country uses Badoo the most?
Brazil is the largest individual market, followed by the United States and Russia.
