Hinge is one of a new wave of apps that have marketed themselves as the anti-Tinder, with a focus on relationships over casual hookup culture. Its tagline, “the dating app designed to be deleted”, reinforces that focus on Hinge being go-between for singles to find partners.
When setting up a profile, Hinge lets users answers question cards that can be added to the profile. It recently added the ability to answer those questions with voice notes, which has become one of Hinge’s most popular features and a reason for its recent boost in usage.
Launched in 2012, the same year as Tinder, Hinge originally plugged into Facebook and let users list which friends they had crushes on. As the team built-out the app, the Facebook-plugin disappeared and it was refocused on long-term dating.
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Download NowIt wasn’t long before Match Group, the parent company of Tinder, Match.com, Plenty of Fish and a host of other dating apps, came knocking. In made its first investment in 2017, then upped it to 50 percent ownership of the company in 2018.
In 2019, Match Group acquired the rest of the company.
Under Match’s stewardship, Hinge has grown from $8 million revenue (2018) to $197 million (2021). In the US, it is now third place in online dating marketshare, behind Tinder and Bumble.
We have collected data and statistics on Hinge. Read on below to find out more.
Hinge key statistics
- Hinge generated $197 million revenue in 2021, a 118% year-on-year increase
- 20 million people use Hinge, 800,000 pay for its premium services
- In the US, Hinge has 15% marketshare in the dating app market
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Hinge overview
| Title | Title 1 |
|---|---|
| Launch date | February 2013 |
| HQ | Dallas, Texas |
| People | Justin McLeod (founder, CEO), Samuel Levy (COO) |
| Business type | Subsidiary |
| Owner | Match Group |
| Industry | Dating |
Hinge revenue
Hinge’s revenue has accelerated in the past two years, increasing by 118% in the past year alone.
Hinge annual revenue 2017 to 2021 ($mm)
| Year | Revenue ($mm) |
|---|---|
| 2017 | 2 |
| 2018 | 8 |
| 2019 | 31 |
| 2020 | 90 |
| 2021 | 197 |
Sources: Dating App Report, Match Group
Hinge users
The majority of Hinge’s 20 million users are based in the US, where it has become a competitor to Tinder and Bumble
Hinge annual users 2017 to 2021 (mm)
| Year | Users (mm) |
|---|---|
| 2017 | 2.4 |
| 2018 | 4 |
| 2019 | 8 |
| 2020 | 13 |
| 2021 | 20 |
Sources: Dating App Report, Match Group
Hinge paying users
Hinge is on track to surpass one million paying users in 2022.
Hinge annual paying users 2019 to 2021 (mm)
| Year | Users (mm) |
|---|---|
| 2019 | 0.2 |
| 2020 | 0.5 |
| 2021 | 0.8 |
Source: Match Group
Hinge US market share vs competitors
Hinge FAQ
What percentage of Hinge users are in the US?
According to a 2018 survey, 94% of Hinge users were from the US. We expect that percentage to be lower in 2022.
