Bumble Revenue and Usage Statistics (2021)

David Curry

Updated: October 26, 2021

After a strenuous year fighting a lawsuit against the company she co-founded, Tinder co-founder Whitney Wolfe Herd joined Russian entrepreneur and Badoo founder Andrey Andreev to launch Bumble. 

Bumble was designed from the ground-up to be a different type of dating app, in which women message first. If no message is sent within 24 hours, the pair are unmatched. Herd saw this functionality as “pro-feminist”, empowering women to make the first move and their own choices. 

While not everyone was sold on the idea, Bumble has proved the doubters wrong. In 2020, it reached 100 million users and has become the primary competitor to Tinder among people under 35. 

Like Tinder, Bumble users can swipe right to show interest. Much of the design is borrowed from Tinder, but Bumble aims to be for longer-lasting relationships, while Tinder is considered more of a casual app. 

Bumble also generates revenue through its premium service, in which users are provided with more swipes and other additional interactions. Bumble generated $240 million in revenue in 2019, and has beat its projected revenue run rate for two years. 

Alongside the dating app, Bumble has also launched BFFs, a matching system for friendships. Bumble Bizz is a professional networking service, which is a cross between dating and LinkedIn. Both sub-systems have a few million active users.

As Bumble started to gather traction, Match Group, responsible for Tinder, Match and OK Cupid, approached Herd with an offer of between $500 million and $1 billion for the company. It may have sent multiple offers between 2016 and 2018. Bumble published a snarky reply to the acquisition attempts and has since filed a lawsuit against Match for alleged plagiarism. 

In 2019, the holding company for Bumble and Badoo was acquired by investment firm Blackstone for $3 billion. Investigations into sexual misconduct allegations at Magic Leap, specifically against Andreev, shook Bumble’s reputation as a pro-feminist app, although Andreev has been acquitted of any irresponsibility.

Bumble went public on the NASDAQ in February 2021, which saw its value skyrocket to as high as $13 billion.

We have collected data and statistics on Bumble. Read on below to find out more.

Bumble key statistics

  • Bumble generated $337 million revenue in 2020, a 40 percent increase year-on-year
  • In 2020, Bumble posted net loss of $110 million
  • Bumble has 42 million active users, 1.2 million of which subscribe to the app’s premium features

Bumble overview

Launch date December 2014
HQ London, UK
People Whitney Wolfe Herd (co-founder, CEO), Andrey Andreev (founder, Magic Lab)
Business type Public
Owner Blackstone
Industry Online dating

Bumble revenue

Year Revenue
2016 $10 million
2017 $100 million
2018 $190 million
2019 $240 million
2020 $337 million

Sources: Bumble, BizJournals, TechCrunch, Sensor Tower

Bumble profit

Year Profit
2020 ($110 million)

Note: Parentheses indicates loss

Source: Bumble

Bumble users

Year Users
2015 1 million
2016 8 million
2017 12 million
2018 22 million
2019 35 million
2020 42 million

Sources: Bumble, Forbes, BizJournals

Bumble paying users

Year Paying users
2019 0.8 million
2020 1.2 million

Source: Bumble

Bumble valuation

Year Valuation
2017 $1 billion
2018 $1.5 billion
2019 $3 billion
2020 $8 billion

Sources: Bloomberg, BizJournals, Forbes, TechCrunch

Bumble FAQ

How many swipes have there been on Bumble?

There have been over four billion total swipes (TechCrunch)

How many matches have there been on Bumble?

In 2017, 800 million people had matched on Bumble (Forbes)

How many countries is Bumble available in?

Bumble is available in 150 countries

What is the main age demographic that uses Bumble?

72 percent of Bumble users are under 35 (Forbes)

What is the average revenue per Bumble paying user?

In 2020, the average revenue per user was $27.79

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