After a strenuous year fighting a lawsuit against the company she co-founded, Tinder co-founder Whitney Wolfe Herd joined Russian entrepreneur and Badoo founder Andrey Andreev to launch Bumble.
Bumble was designed from the ground-up to be a different type of dating app, in which women message first. If no message is sent within 24 hours, the pair are unmatched. Herd saw this functionality as “pro-feminist”, empowering women to make the first move and their own choices.
While not everyone was sold on the idea, Bumble has proved the doubters wrong. In 2020, it reached 100 million users and has become the primary competitor to Tinder among people under 35.
Like Tinder, Bumble users can swipe right to show interest. Much of the design is borrowed from Tinder, but Bumble aims to be for longer-lasting relationships, while Tinder is considered more of a casual app.
Bumble also generates revenue through its premium service, in which users are provided with more swipes and other additional interactions. Bumble generated $240 million in revenue in 2019, and has beat its projected revenue run rate for two years.
Alongside the dating app, Bumble has also launched BFFs, a matching system for friendships. Bumble Bizz is a professional networking service, which is a cross between dating and LinkedIn. Both sub-systems have a few million active users.
As Bumble started to gather traction, Match Group, responsible for Tinder, Match and OK Cupid, approached Herd with an offer of between $500 million and $1 billion for the company. It may have sent multiple offers between 2016 and 2018. Bumble published a snarky reply to the acquisition attempts and has since filed a lawsuit against Match for alleged plagiarism.
In 2019, the holding company for Bumble and Badoo was acquired by investment firm Blackstone for $3 billion. Investigations into sexual misconduct allegations at Magic Leap, specifically against Andreev, shook Bumble’s reputation as a pro-feminist app, although Andreev has been acquitted of any irresponsibility.
Bumble went public on the NASDAQ in February 2021, which saw its value skyrocket to as high as $13 billion.
We have collected data and statistics on Bumble. Read on below to find out more.
Bumble key statistics
- Bumble generated $337 million revenue in 2020, a 40 percent increase year-on-year
- In 2020, Bumble posted net loss of $110 million
- Bumble has 42 million active users, 1.2 million of which subscribe to the app’s premium features
|Launch date||December 2014|
|People||Whitney Wolfe Herd (co-founder, CEO), Andrey Andreev (founder, Magic Lab)|
Note: Parentheses indicates loss
Bumble paying users
How many swipes have there been on Bumble?
There have been over four billion total swipes (TechCrunch)
How many matches have there been on Bumble?
In 2017, 800 million people had matched on Bumble (Forbes)
How many countries is Bumble available in?
Bumble is available in 150 countries
What is the main age demographic that uses Bumble?
72 percent of Bumble users are under 35 (Forbes)
What is the average revenue per Bumble paying user?
In 2020, the average revenue per user was $27.79