Tinder Revenue and Usage Statistics (2021)

Mansoor Iqbal

Updated: November 12, 2021

Tinder is a dating app that matches users to others based on geographic proximity. It designed (and patented) the swipe interface, in which a user swipes right to ‘like’ or left to ‘pass’. If two users both like each others, it’s a match, and they are then able to chat through the app.

While deciding, Tinder users are able to view selected pictures of their potential match, alongside a short bio and linked Spotify and Instagram accounts if connected.

With its basis in physical proximity, it dispenses with the complex algorithms utilised by other mobile dating apps and reduces it to the simplest level that you might find in real life: physical attraction. For that reason, Tinder has gained a reputation as a ‘hook-up app’, a reputation that competitors like Bumble have been quick to capitalise on.

The app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (former parent company of Match Group). Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California, designed the match-making algorithm.

After initially being trialled in a series of US college (university) campuses, Tinder was rolled out fully to great success, processing 350 million swipes per day by late 2013 (that’s 4,000 per second), rising to one billion swipes per day before the end of 2014. The free-to-use app introduced a premium subscription model in 2015 with added features (Tinder Plus), and a third level in 2017 (Tinder Gold). One-off in-app purchases can also be made.

Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. Even with new competition from Bumble in the U.S. and Badoo in Europe, it remains the most popular dating app, with 75 million monthly active users and 6.2 million monthly subscribers.

We have collected data and statistics on Tinder. Read on below to find out more.

Tinder overview

Launch date 12 September 2012
HQ Los Angeles, California
People Jim Lanzone (CEO), Shar Dubey (CEO, Match Group)
Business type Subsidiary
Owner Match Group
Industry Online dating

Tinder revenue

Year Revenue
2015 $47 million
2016 $169 million
2017 $403 million
2018 $805 million
2019 $1.15 billion
2020 $1.4 billion

Source: Company data

Tinder subscribers

Year Subscribers
2015 0.3 million
2016 1.1 million
2017 2 million
2018 3.7 million
2019 5.2 million
2020 6.2 million

Note: Values are taken from Q2 of each respective year

Tinder user penetration

App Overall 18-24 25-34 35+
Tinder 17 52 31 6
Bumble 15 34 28 6
Match.com 15 19 16 14 
eHarmony 10  12 12 9

Source: Civic Science 

Tinder age demographics

Age Percentage of users
18-24 35 
25-34 25 
35-44 20
45-54
55+ 10 

Note: This covers US users

Source: Cast from Clay 

Age demographics UK

Age Percentage of users
18-24 27
25-34 28 
35-44 16
45-54
55+ 16 

Source: Cast from Clay 

Tinder gender demographics US

Age Percentage of users
Female 24
Male 75 

Note: This covers US users

Source: App Ape

Gender demographics UK

Age Percentage of users
Female 9
Male 89

Source: Ogury 

Tinder HH income demographics

HH income Percentage of users
<$30k 12
$30-60k 15 
$60-80k 26
$80-100k 20 
+$100k 20 

Note: This only covers U.S. users 

Source: Cast from Clay

Tinder vs Badoo: global market share

Tinder FAQ

How many people use Tinder once a month?

Tinder has 75 million monthly active users, 7.8 million of which are from the U.S.

What percentage of Match Group’s revenue comes from Tinder?

Tinder accounted for 59% of Match Group’s 2020 revenue

What countries are the biggest contributors to Tinder’s revenue?

The U.S. is by far the largest contributor, at 43%, with the U.K. second at 8% (Sensor Tower)

How many times has Tinder been downloaded?

Tinder has been downloaded over 400 million times

How many countries is Tinder available in?

Tinder is available in 190 countries and in over 40 languages

How many Tinder users go on dates a week?

According to Tinder, 1.5 million of its users go on dates per week

How many times do active Tinder users use the app a day?

Active Tinder users log in on average four times a day (SurveyMonkey Intelligence)

More Dating App Data

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