Tinder Revenue and Usage Statistics (2022)

Mansoor Iqbal

Updated: July 14, 2022

Tinder is a dating app that matches users to others based on geographic proximity. It designed (and patented) the swipe interface, in which a user swipes right to ‘like’ or left to ‘pass’. If two users both like each others, it’s a match, and they are then able to chat through the app.

While deciding, Tinder users are able to view selected pictures of their potential match, alongside a short bio and linked Spotify and Instagram accounts if connected.

With its basis in physical proximity, it dispenses with the complex algorithms utilized by other mobile dating apps and reduces it to the simplest level that you might find in real life: physical attraction. For that reason, Tinder has gained a reputation as a ‘hook-up app’, a reputation that competitors like Bumble have been quick to capitalize on.

The app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (former parent company of Match Group). Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California, designed the match-making algorithm.

After initially being trialed in a series of US college (university) campuses, Tinder was rolled out fully to great success, processing 350 million swipes per day by late 2013 (that’s 4,000 per second), rising to one billion swipes per day before the end of 2014.

The free-to-use app introduced a premium subscription model in 2015 with added features (Tinder Plus), and a third level in 2017 (Tinder Gold). One-off in-app purchases can also be made.

Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. Even with new competition from Bumble in the US and Badoo in Europe, it remains the most popular dating app.

We have collected data and statistics on Tinder. Read on below to find out more.

Tinder key statistics

  • Tinder made $1.6 billion revenue in 2021, a 17% increase on the year prior
  • It had 75 million monthly active users and 9.6 million subscribers in 2021
  • 60% of Tinder’s users are under 35 years old
  • Three quarters of Tinder’s users are male

Tinder overview

Title 1Title 2
Launch date12 September 2012
HQLos Angeles, California
PeopleRenate Nyborg (CEO), Shar Dubey (CEO, Match Group)
Business typeSubsidiary
OwnerMatch Group
IndustryOnline dating

 

Tinder revenue

Tinder has generated more revenue every year since Match Group launched as a public company in 2015. It made $1.6 billion in 2021, a 17% increase year-on-year.

Tinder quarterly revenue 2018 to 2022 ($mm)

Tinder annual revenue 2015 to 2021 ($mm)

YearRevenue ($mm)
201547
2016169
2017403
2018805
20191150
20201410
20211650

Sources: Company data, Dating App Report

Tinder subscribers

Tinder had 10.7 million subscribers in Q1 2022, far more than any other online dating app. It has over 75 million active users.

Tinder quarterly subscribers 2015 to 2022 (mm)

Tinder annual subscribers 2015 to 2021 (mm)

YearSubscribers (mm)
20150.3
20161.1
20172
20183.7
20197
20208.2
20219.6

Note: Values are taken from Q2 of each respective year. Source: Company data, Dating App Report

Tinder user penetration

Tinder has the highest user penetration out of the four apps listed here in the 18-24 and 25-34 age bracket, but is slightly behind Match.com and eHarmony on users over the age of 35.

Tinder user penetration vs other dating apps (%)

AppOverall18-2425-3435+
Tinder1752316
Bumble1534286
Match.com15191614
eHarmony1012129

Source: Civic Science

Tinder age demographics

Tinder is primarily used by people aged under 25 years old, although it has become more popular with older age groups in the past few years.

Tinder age demographics 2021 (%)

AgePercentage of users
18-2435
25-3425
35-4420
45-548
55+10

Note: This covers US users. Source: Cast from Clay 

Tinder gender demographics

Tinder has a gender imbalance, with 75% of users identifying as male. In some countries, such as India, the male to female disparity is even larger, while in Europe it is closer to 50/50.

Tinder gender demographics 2021 (%)

AgePercentage of users
Female24
Male75

Note: This covers US users. Source: App Ape

Tinder income demographics

Tinder users come from a variety of different income brackets, with the highest percentage in the $60-80k household income bracket.

Tinder household income demographics 2021 (%)

HH incomePercentage of users
<$30k12
$30-60k15
$60-80k26
$80-100k20
$100k+20

Note: This covers US users. Source: Cast from Clay

Tinder US market share vs competitors

Tinder FAQ

How many people use Tinder once a month?

Tinder has 75 million monthly active users, 7.8 million of which are from the US

What percentage of Match Group’s revenue comes from Tinder?

Tinder accounted for 59% of Match Group’s 2020 revenue

What countries are the biggest contributors to Tinder’s revenue?

The US is by far the largest contributor, at 43%, with the U.K. second at 8% (Sensor Tower)

How many times has Tinder been downloaded?

Tinder has been downloaded over 400 million times

How many countries is Tinder available in?

Tinder is available in 190 countries and in over 40 languages

How many Tinder users go on dates a week?

According to Tinder, 1.5 million of its users go on dates per week

How many times do active Tinder users use the app a day?

Active Tinder users log in on average four times a day (SurveyMonkey Intelligence)

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