DoubleClick Bid Manager

Demand Side Platform by Google

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Doubleclick Bid Manager is  part of Google’s Display & Video 360 advertising solution. It is a Demand Side Platform for agencies, trading desks and advertisers to get access to ad exchanges with a wide range of exclusive video, display and mobile inventory from Google. Its targeting capabilities are defined by more than 100 ad exchanges and approximately 1 billion websites, opportunity to run ads across, desktop, mobile and tablet, multiple bidding strategies support and more.

Key features:

  • connects to 100+ ad exchanges
  • targeting options that are based on specific demographics, interests and their purchase intent by using Google’s data.
  • full reporting of 35+ dimensions and 50 metrics for viewing the essential metrics of a campaign.

 

DoubleClick Bid Manager Info

Types:-
Ad Formats:-
Models:CPC, CPM
Trading Models:Programmatic, Real Time Bidding, Self Service
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