DoubleClick Bid Manager

Demand Side Platform by Google


Doubleclick Bid Manager is  part of Google’s Display & Video 360 advertising solution. It is a Demand Side Platform for agencies, trading desks and advertisers to get access to ad exchanges with a wide range of exclusive video, display and mobile inventory from Google. Its targeting capabilities are defined by more than 100 ad exchanges and approximately 1 billion websites, opportunity to run ads across, desktop, mobile and tablet, multiple bidding strategies support and more.

Key features:

  • connects to 100+ ad exchanges
  • targeting options that are based on specific demographics, interests and their purchase intent by using Google’s data.
  • full reporting of 35+ dimensions and 50 metrics for viewing the essential metrics of a campaign.


DoubleClick Bid Manager Info

Key Markets:-
Ad Formats:-
Models:CPC, CPM
Targeting:Demographics, Geo, Interests
Trading Models:Programmatic, Real Time Bidding, Self Service
DoubleClick Bid Manager News
DoubleClick Bid Manager Rankings
  • Top DSPs (2019) Posted on May 12, 2017 by Artyom Dogtiev ...programmatic solutions Company name Category Average % Point Change from Prior Wave 1 DoubleClick Bid Manager 41 - 2 Amazon Advertising 39 - 3 Sizmek 34 -4 4 Oath....

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